Marketing can be very expensive, scary, or difficult (although good marketing is always an investment rather than an expense – a marketing company in Basingstoke or any other town would prove that if you used their services). However, it doesn’t need to be. By implementing these 5 free marketing tips, you can quickly start using some of the tactics in your business and begin to start seeing some positive effects within a few days!
1. Google My Business
Here is our first free quick tip to help your business succeed. Google My Business is the leading local business listing platform. Google owns the platform and offers it as a free service.
Whenever people are doing searches on Google, most likely they are doing local searches based on the location they are in. Therefore, it is essential for your business to be visible, especially if you rely on local business. However, it is one thing to be visible, but quite another to look appealing and attractive to prospective customers. That is where Google My Business can help. This platform allows you to post useful information about your business, such as your business hours, contact details, more about your company, photos, and your exact location on a map.
On Google My Business customers can also leave reviews that prospective customers can read. According to research, 85% of consumers trust online reviews just as much as they do personal recommendations. That is why it is critical that you ask your customers to leave reviews, which will help to influence the buying decisions of prospective customers.
This is another great way to increase your website traffic by using push notifications for both mobile and web.
Whenever a prospect clicks on your website, the individual will receive a pop-up in the top left corner that asks to block or allow notifications from you. When they click on allow, you will be able to send them content every once in a while to re-engage them and get them back to your website via push notifications. It is an easy and quick way to communicate with past website visitors, is fully compliant with GDPR, and you don’t need to bombard them with a lot of long emails.
This is another great tool that provides you with insights on who your prospective customers might be. Leadfeeder is able to track the visitors to your website through the use of the IP address to tell you exactly which companies have visited your website, what pages they visited, and how much time they spent on the pages as well as how they originally found you.
This can be very valuable information since it gives you a very good idea of who your warm leads are. These are individuals who are ready to make a purchase and who you should contact to follow-up with since on average 98% of website visitors leave a site without making any contact.
You may have heard of Moz.com already. MozBar is another excellent free tool that lets you view and compare the Domain Authority (DA) of your business and compare it to your competition. This can be very valuable information for you.
Domain Authority is one of the major factors that can help to determine how well your site ranks in the search engines, whether that is Google or Bing, etc. It is comprised of 40 different ranking signals, including the quality and number of links that point back to our website. The higher a website’s Domain Authority is, the most likely it will have a good ranking in the search engines, which increases the chances the prospects will find the site.
5. Think With Google
This final free tool checks your website’s speed for both mobile and desktop users within minutes. It also comes with a very detailed report that shows you what you should do next if you didn’t receive as positive of results as you would like.
Site speed is a very important element that influences whether a prospective customer will purchase from you or not. If they need to wait for several seconds in order for your website to fully load, then most likely they will close your site and try one of your competition’s sites instead. It is absolutely essential to provide customers with as easy an experience as possible since that is also a reflection on the services that you offer.