1. Get Organic Traffic
It is easy to use a website to attract new customers. Therefore, you can use SEO to optimise your eCommerce website for search engines.
What is search engine optimisation (SEO)? It is the process of increasing the rankings of a web page or a website in the search results.
According to Business Insider, many people use search engines before they buy a product or service. So, if your website does not appear up on top of the search engine results, you might never increase your sales on the internet.
Your business needs to show up on top of the search results. If you have an eCommerce website, you are more likely to rank on top of the search results.
Having an online address can help you appear in the search results.
Once your eCommerce website is live, you can use easy strategies to rank for different phrases and keywords, which are related to your products and business.
Most SMBs use local SEO to improve their search engine rankings and increase the sales of their brick & mortar shops.
2. Online Income
Money is math in every business. If you increase the number of your products, you increase the chances of making more sales.
You can create an eCommerce website to make more money on the internet.
You will not only make money from your physical business. You will also make money from your eCommerce website. Therefore, your online shop will increase your sales.
Who spends more money shopping on the internet? According to Big Commerce Studies;
Gen X and Millennials. This generation spends more time shopping on the internet every week than the time spent by the older generation.
Everyone else. Gen X, Baby Boomers and Seniors shop on the internet. In fact, 56% of Gen X love to purchase products on eCommerce websites. They do not prefer shopping in-store. 28% of seniors and 41% of baby boomers prefer online shopping to offline shopping.
All Geographies. Even though urban citizens are close to the best physical stores, they still prefer to shop on the internet. In fact, urban citizens in major metropolitan areas spend $853 on eCommerce than suburban citizens, who spend $768 on eCommerce sites, and those in rural areas, who spend $684 on eCommerce sites.
Men. Men spend 28% more on online shopping than women over the last year.
This data shows that business needs to have a website.
3. Customer Convenience
Small business owners don’t need to focus on just making money. Apart from increasing sales, an eCommerce website can improve the customer experience.
It is more convenient for some people to purchase products through a website.
In fact, some people can visit your website to look for information, such as your address, phone number, and store hours, before visiting your offline store in person.
If your customers do not have enough time to visit your store in person, they can buy your products through your website. This is because they can shop on your website whenever they are ready.
4. Available 24/7
eCommerce websites remain online throughout the day. Therefore, customers can purchase your products at any time. If you have enough staff, you can open your offline store for 24 hours.
It is easy for your customers to browse the products on your websites and check if some of your products are in stock. In fact, some people perform their research late in the night when you have closed your brick & mortar shop. So, an eCommerce website allows your business to run throughout the day. If you are thinking of starting an e-commerce business and need someone to build you a website search “web design agency in Hampshire” if you are in the Hampshire area.
You will need to sleep. However, your eCommerce website will never sleep.