The housing market is known to have its share of ups and downs. In 2006, the National Association of Realtors (NAR) membership hit an all-time high with over 1.3 million realtors before dropping substantially following the housing market crisis. However, since its all-time low back in 2012, with around 999,000 members, it has been gradually increasing with over 1.5 million members as of April 2020. This shows that competition among realtors has been increasing.
The competition is more fierce than ever and in order to stand out from the rest, you need expert online and offline marketing skills. Real estate agents are still vital in the property buying process, but data shows more and more buyers are getting interested in doing more research online before involving the experts. According to a study by the NAR, over 90% of buyers use the web to start their house hunting journey, thus creating the need for estate agents to have a robust and active online presence. So, if you are a realtor and aren’t actively networking and engaging online, then you are losing business.
That said, here are some easy and effective marketing ideas for real estate agents:
1. Have an Online Presence on Social Media Sites
First and foremost, it is important to ensure you have social media accounts on prominent platforms including Instagram, Twitter, Facebook and Pinterest. Interact with people, promote your properties and share good press.
2. Keep an Eye on Your Competition
What are the other real estate agents in your region doing? What methods are they using to market themselves? How active are they on social media? What do their sites look like? Assessing all this will give you a better idea of what works and what doesn’t allowing you to allocate your time and resources to ideal strategies.
3. Add Social Sharing To Property Pages
There is a good chance that those browsing properties at the comfort of their home or office want to share the best pictures they found with their loved ones and colleagues. As such, make it easy for home shoppers to email and share their properties online by adding social sharing buttons.
4. Ensure You’re Easily Reachable
Make sure your address and contact information can be easily seen on every page on your site. Ensure that you have a contact page that grabs attention and also has these details on every social media platform you’re in.
5. Leverage Local Images
Keep in mind that you are not just selling properties, but in many ways, the entire neighbourhood or town. As such, ensure you showcase the best that the region has to offer including, landmarks, amenities, familiar sites, transportation, etc.
6. Create an Appealing Business Card
Ensure you have a killer business card and always hand them out whenever you go.
7. Hire a Photography Professional
When it comes to success in real estate marketing, it all boils down to ideal photography. Poor or low-quality photos will make people less interested in even the best of properties. It is important to have high-quality photos showcasing the best features of a property, both interior and exterior. In that case, it is advisable to hire a professional photographer, preferably someone with experience in photographing houses and architecture. If you are looking for a property photographer in surrey then see here
If you have sophisticated photography equipment, you can do it own. There are numerous free courses and tutorials on how to make great real estate photography, but just keep in mind that this is one of those aspects it pays to hire a pro.