1. Improve Your Digital Marketing Skills
If you are just beginning your digital marketing career, you are more likely to compare yourself with your co-workers, especially the ones with more connections, more internships, better grades and even more experience. Do not compare yourself to others since it can discourage you.
It is much better to have an abundance mindset since there are so many opportunities. So, you are more likely to get the right opportunity.
Your communication skills and personality are much more important than fancy internships, college grades and professional experience.
Even though employers look for your hard skills and what you learned in school, soft skills are still important.
In fact, if you want to succeed at Google, you must have these success characteristics; the ability to make connections across different and complex ideas, be a problem solver and a good critical thinker, be able to support your co-workers and have empathy, possess insights into people with different views and values and the ability to communicate and listen well.
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2. Deciding on Your Digital Marketing Career
Once you decide to focus on a digital marketing career, you must know what you want to achieve in your new career. Therefore, you can talk to successful digital marketers and ask yourself several questions; including:
- What do I love to do?
- What are the things I’m good at?
- Can I work alone or work with other people?
- What are the strengths and skills I have now?
- Am I more analytical or more creative?
There are different disciplines in digital marketing. And the different disciplines carry their own unique career paths.
If you want to apply for your first digital marketing job, avoid being too picky. It is much better to look for a digital marketing discipline that matches your strengths and interests.
Digital Marketing Specialist is one of the most entry-level jobs in digital marketing. A Digital Marketing Specialist helps with social media marketing, conversion rate optimisation, content marketing, paid search, search engine optimisation (SEO) and many more.
However, you will need to have some experience in some of these disciplines if you want to get the job. If you want to succeed in your new career, you will need to focus on improving your skills and learning new skills.
Even though the role is multi-faceted, it is much better to focus on two to three disciplines. If you are good at one or two disciplines, you are more likely to earn more money.
Here are the most common digital marketing skills and the tools associated with these digital marketing skills. You will need to master these tools if you want to succeed in your digital marketing career.
It is also better to do more research on every discipline to help you understand them better. However, you will need to focus on the disciplines that you are interested in. These can include:
- Conversion Rate Optimisation (CRO) – Craft, Google Tag Manager, Optimizely,
- Search Engine Marketing (SEM) – Bing Ads, Google AdWords,
- Search Engine Optimisation (SEO) – Google Search Console, SEM Rush, Ahrefs, Moz,
- Digital Analytics – Optimizely, Adobe Analytics, Google Analytics,
- Content Marketing – Yoast SEO plug-in, WordPress,
- Project Management – Trello, Timeforce, Basecamp, JIRA,
- Web Development – Drupal, Joomla, Magento, WordPress,
- Email Marketing – AWeber, Constant Contact, Mailchimp,
- Marketing Automation – Bronto, Pardot, Marketo,
- Affiliate Marketing – Impact Radius, CJ by Conversant,
- Social Media Marketing – Hootsuite, LinkedIn Ads, Twitter Ads, Facebook Ads.
3. Learn the Basics from Digital Marketing Courses
Once you choose your favourite digital marketing skills, it is time to learn them.
Digital marketing is great because there are several free certification courses on the internet. If you want your resume to look great, you can take some of these courses. In fact, there are more than 6,200 courses on LinkedIn Learning, 2,000 courses on Coursera and 55,000 courses on Udemy alone.