How can you get started with developing a digital marketing strategy? Many businesses know the importance of digital and mobile channels when it comes to acquiring and retaining customers. However, many of them don’t have a good plan in place for supporting digital transformation and company growth, and also engaging with their audience.
If you don’t have a strategic marketing plan in place, then the business is going to suffer from a couple of problems. You are going to lose out to your competition who have invested in the digital space. If you would like to get in touch with a marketing consultant then see marketing consultant UK.
Below are some of the problems and also some marketing solutions you can use to optimize your marketing and make sure you get the most out of your efforts. You end up with a good strategy that you can use in winning more customers and growing your business.
What is digital marketing?
In simple terms, digital marketing is the process of using digital technology and media to achieve marketing objectives.
Some of these technologies and media include:
- Mobile apps
- Company websites
- Search engines
- Social media pages
- Email or automation
- Digital partnership with other digital companies
In order to truly succeed with this, it is important to integrate them with traditional media such as TV, print, and direct mail. This all becomes a multichannel marketing communication. This is also where you have to show the value of your work.
The RACE planning framework is going to help. This is going to split up the digital experience into Reach, Act, Convert and Engage. This is the full journey the customer goes through.
There is a lot of detailed tactics within each of the technique. This is why you need to evaluate and prioritize them. For example, website personalization to programmatic, retargeting dynamic content for email automation, and skyscraper content for organic search.
The challenges of digital marketing
One common challenge many have when getting started is where to begin drawing up the digital marketing plan. They have the fear that you need a massive report, but this doesn’t have to be the case. We believe that the best option is lean planning. That’s why we encourage businesses to choose the RACE Framework. With this framework, you can easily create one integrated strategy.
You don’t need to make a huge report as you make the plan. The strategy can easily fit 2-3 sides of an A4 in a table that links the digital marketing strategies to SMART objectives in the Framework.
Digital Marketing for Beginners
You can create a digital plan happens in two stages.
The first is creating a separate digital marketing plan. This is important in getting agreement and buy-in that shows both the problems and opportunities. At this point, you can start mapping out a path by setting specific strategies for digital and set goals.
The second stage is where digital marketing is integrated into the marketing strategy. This doesn’t mean you have to make a separate plan, just the tactics. This is also the stage that omnichannel marketing is the most effective. With the right approach and team, you can easily get here.
How does your digital marketing compare?
Our report found out that about half of companies don’t have clearly defined digital marketing strategies. This means that they are missing out on a very important thing. For the half that have the strategies in place, many of them have integrated their digital marketing strategies into their overall marketing strategy, which is the second step mentioned above.
A small percentage are using a separate document for their digital efforts, which is the first step toward having a fully integrated strategy.